HACKING THE
ADVERTISING
M A C H I N E
Most of us have a love / hate relationship with advertising. We find them entertaining and useful, and also annoying and stressful.
This cognitive dissonance usually affects our health until it is resolved.
Zoning Out
People do not even acknowledge ad content while scrolling. This is a mechanism toward well being, but it is extremely wasteful for companies who paid for ad placement.
Method
To effectively address this challenge, our approach must transcend the confines of the current, flawed system. It is not sufficient to merely compete within the existing framework; rather, we need to innovate and establish a completely new ecosystem of advertising practices.
WHAT CAN WE EXPECT?
Individuals would experience less cognitive overload and mental fatigue, as they would be less bombarded with excessive and intrusive advertising.
Mental health concerns like anxiety and depression might be less prevalent, particularly among teenagers, as their exposure to potentially harmful advertising would be reduced.
Overall well-being, including physical health, could improve as individuals make healthier choices not influenced by persuasive or misleading advertising.
A balance in media consumption would prevent overstimulation and allow for more mindful engagement with content, reducing stress and improving mental clarity.